ARTIST
MIRIO
Results
STREAMS + VIEWS
Vision
Mirio's vision was to bring his raw, unfiltered sound to listeners who would truly appreciate his unique blend of rap and singing. With "Marzipan," he sought to make a significant impact on the music scene, despite budget constraints. Our goal was to utilize targeted advertising to amplify his reach, ensuring his track resonated with an audience that values his gritty style.
JOURNEY
Our journey with Mirio began with an in-depth understanding of his musical identity and target audience. We decided to employ a PIXEL campaign, a highly targeted ad strategy that tracks user interactions to refine audience engagement. This approach allowed us to deliver ads directly to potential fans who were likely to replay and save "Marzipan." By focusing on precision rather than volume, we aimed to create meaningful connections between Mirio's music and his listeners.
IMPACT
The impact of our targeted ad campaign was substantial. Mirio's "Marzipan" not only reached a considerable number of streams but also achieved a higher rate of listener retention through saves and replays. This demonstrated the effectiveness of our strategy in building a loyal fanbase, even with a small budget. The success of this campaign underscored the value of targeted advertising for emerging artists, proving that with the right approach, meaningful audience connections can be made without relying solely on playlist placements.
ARTIST
MIRIO
Results
STREAMS + VIEWS
Vision
Mirio's vision was to bring his raw, unfiltered sound to listeners who would truly appreciate his unique blend of rap and singing. With "Marzipan," he sought to make a significant impact on the music scene, despite budget constraints. Our goal was to utilize targeted advertising to amplify his reach, ensuring his track resonated with an audience that values his gritty style.
JOURNEY
Our journey with Mirio began with an in-depth understanding of his musical identity and target audience. We decided to employ a PIXEL campaign, a highly targeted ad strategy that tracks user interactions to refine audience engagement. This approach allowed us to deliver ads directly to potential fans who were likely to replay and save "Marzipan." By focusing on precision rather than volume, we aimed to create meaningful connections between Mirio's music and his listeners.
IMPACT
The impact of our targeted ad campaign was substantial. Mirio's "Marzipan" not only reached a considerable number of streams but also achieved a higher rate of listener retention through saves and replays. This demonstrated the effectiveness of our strategy in building a loyal fanbase, even with a small budget. The success of this campaign underscored the value of targeted advertising for emerging artists, proving that with the right approach, meaningful audience connections can be made without relying solely on playlist placements.
ARTIST
MIRIO
Results
STREAMS + VIEWS
Vision
Mirio's vision was to bring his raw, unfiltered sound to listeners who would truly appreciate his unique blend of rap and singing. With "Marzipan," he sought to make a significant impact on the music scene, despite budget constraints. Our goal was to utilize targeted advertising to amplify his reach, ensuring his track resonated with an audience that values his gritty style.
JOURNEY
Our journey with Mirio began with an in-depth understanding of his musical identity and target audience. We decided to employ a PIXEL campaign, a highly targeted ad strategy that tracks user interactions to refine audience engagement. This approach allowed us to deliver ads directly to potential fans who were likely to replay and save "Marzipan." By focusing on precision rather than volume, we aimed to create meaningful connections between Mirio's music and his listeners.
IMPACT
The impact of our targeted ad campaign was substantial. Mirio's "Marzipan" not only reached a considerable number of streams but also achieved a higher rate of listener retention through saves and replays. This demonstrated the effectiveness of our strategy in building a loyal fanbase, even with a small budget. The success of this campaign underscored the value of targeted advertising for emerging artists, proving that with the right approach, meaningful audience connections can be made without relying solely on playlist placements.
ARTIST
MIRIO
Results
STREAMS + VIEWS
Vision
Mirio's vision was to bring his raw, unfiltered sound to listeners who would truly appreciate his unique blend of rap and singing. With "Marzipan," he sought to make a significant impact on the music scene, despite budget constraints. Our goal was to utilize targeted advertising to amplify his reach, ensuring his track resonated with an audience that values his gritty style.
JOURNEY
Our journey with Mirio began with an in-depth understanding of his musical identity and target audience. We decided to employ a PIXEL campaign, a highly targeted ad strategy that tracks user interactions to refine audience engagement. This approach allowed us to deliver ads directly to potential fans who were likely to replay and save "Marzipan." By focusing on precision rather than volume, we aimed to create meaningful connections between Mirio's music and his listeners.
IMPACT
The impact of our targeted ad campaign was substantial. Mirio's "Marzipan" not only reached a considerable number of streams but also achieved a higher rate of listener retention through saves and replays. This demonstrated the effectiveness of our strategy in building a loyal fanbase, even with a small budget. The success of this campaign underscored the value of targeted advertising for emerging artists, proving that with the right approach, meaningful audience connections can be made without relying solely on playlist placements.
