MARZIPAN
When Mirio, a UK rapper and singer known for his gritty style, released his track "Marzipan," we saw an opportunity to leverage targeted advertising to maximize his reach. Despite a very small budget, our strategic use of the PIXEL campaign allowed us to connect Mirio's authentic sound with the right audience. This case study highlights the effectiveness of targeted ads and the impressive results achieved, demonstrating the power of focused promotion over traditional playlisting.
Artist
MIRIO
Results
STREAMS + VIEWS
Category
SINGLE / VISUAL
ARTIST PROFILE
SPOTIFY
VISUAL DIRECTOR
Visit Profile
MARZIPAN
When Mirio, a UK rapper and singer known for his gritty style, released his track "Marzipan," we saw an opportunity to leverage targeted advertising to maximize his reach. Despite a very small budget, our strategic use of the PIXEL campaign allowed us to connect Mirio's authentic sound with the right audience. This case study highlights the effectiveness of targeted ads and the impressive results achieved, demonstrating the power of focused promotion over traditional playlisting.
Artist
MIRIO
Results
STREAMS + VIEWS
Category
SINGLE / VISUAL
ARTIST PROFILE
SPOTIFY
VISUAL DIRECTOR
Visit Profile
MARZIPAN
When Mirio, a UK rapper and singer known for his gritty style, released his track "Marzipan," we saw an opportunity to leverage targeted advertising to maximize his reach. Despite a very small budget, our strategic use of the PIXEL campaign allowed us to connect Mirio's authentic sound with the right audience. This case study highlights the effectiveness of targeted ads and the impressive results achieved, demonstrating the power of focused promotion over traditional playlisting.
Artist
MIRIO
Results
STREAMS + VIEWS
Category
SINGLE / VISUAL
ARTIST PROFILE
SPOTIFY
VISUAL DIRECTOR
Visit Profile
MARZIPAN
When Mirio, a UK rapper and singer known for his gritty style, released his track "Marzipan," we saw an opportunity to leverage targeted advertising to maximize his reach. Despite a very small budget, our strategic use of the PIXEL campaign allowed us to connect Mirio's authentic sound with the right audience. This case study highlights the effectiveness of targeted ads and the impressive results achieved, demonstrating the power of focused promotion over traditional playlisting.
Artist
MIRIO
Results
STREAMS + VIEWS
Category
SINGLE / VISUAL
ARTIST PROFILE
SPOTIFY
VISUAL DIRECTOR
Visit Profile
VISION
VISION
Mirio's vision was to bring his raw, unfiltered sound to listeners who would truly appreciate his unique blend of rap and singing. With "Marzipan," he sought to make a significant impact on the music scene, despite budget constraints. Our goal was to utilize targeted advertising to amplify his reach, ensuring his track resonated with an audience that values his gritty style.
Mirio's vision was to bring his raw, unfiltered sound to listeners who would truly appreciate his unique blend of rap and singing. With "Marzipan," he sought to make a significant impact on the music scene, despite budget constraints. Our goal was to utilize targeted advertising to amplify his reach, ensuring his track resonated with an audience that values his gritty style.
VISION
Mirio's vision was to bring his raw, unfiltered sound to listeners who would truly appreciate his unique blend of rap and singing. With "Marzipan," he sought to make a significant impact on the music scene, despite budget constraints. Our goal was to utilize targeted advertising to amplify his reach, ensuring his track resonated with an audience that values his gritty style.
JOURNEY
JOURNEY
Our journey with Mirio began with an in-depth understanding of his musical identity and target audience. We decided to employ a PIXEL campaign, a highly targeted ad strategy that tracks user interactions to refine audience engagement. This approach allowed us to deliver ads directly to potential fans who were likely to replay and save "Marzipan." By focusing on precision rather than volume, we aimed to create meaningful connections between Mirio's music and his listeners.
Our journey with Mirio began with an in-depth understanding of his musical identity and target audience. We decided to employ a PIXEL campaign, a highly targeted ad strategy that tracks user interactions to refine audience engagement. This approach allowed us to deliver ads directly to potential fans who were likely to replay and save "Marzipan." By focusing on precision rather than volume, we aimed to create meaningful connections between Mirio's music and his listeners.
JOURNEY
Our journey with Mirio began with an in-depth understanding of his musical identity and target audience. We decided to employ a PIXEL campaign, a highly targeted ad strategy that tracks user interactions to refine audience engagement. This approach allowed us to deliver ads directly to potential fans who were likely to replay and save "Marzipan." By focusing on precision rather than volume, we aimed to create meaningful connections between Mirio's music and his listeners.
HIGHLIGHTS
HIGHLIGHTS
The PIXEL campaign for "Marzipan" resulted in several key highlights. Despite the limited budget, the track garnered 6,000 streams, a testament to the power of targeted ads. More importantly, the campaign led to a significant number of saves and replays, indicating genuine listener interest and engagement. Unlike traditional playlisting, which often results in passive listens, our approach ensured that those who discovered Mirio's music were more likely to become dedicated fans.
The PIXEL campaign for "Marzipan" resulted in several key highlights. Despite the limited budget, the track garnered 6,000 streams, a testament to the power of targeted ads. More importantly, the campaign led to a significant number of saves and replays, indicating genuine listener interest and engagement. Unlike traditional playlisting, which often results in passive listens, our approach ensured that those who discovered Mirio's music were more likely to become dedicated fans.
HIGHLIGHTS
The PIXEL campaign for "Marzipan" resulted in several key highlights. Despite the limited budget, the track garnered 6,000 streams, a testament to the power of targeted ads. More importantly, the campaign led to a significant number of saves and replays, indicating genuine listener interest and engagement. Unlike traditional playlisting, which often results in passive listens, our approach ensured that those who discovered Mirio's music were more likely to become dedicated fans.
IMPACT
IMPACT
The impact of our targeted ad campaign was substantial. Mirio's "Marzipan" not only reached a considerable number of streams but also achieved a higher rate of listener retention through saves and replays. This demonstrated the effectiveness of our strategy in building a loyal fanbase, even with a small budget. The success of this campaign underscored the value of targeted advertising for emerging artists, proving that with the right approach, meaningful audience connections can be made without relying solely on playlist placements.
The impact of our targeted ad campaign was substantial. Mirio's "Marzipan" not only reached a considerable number of streams but also achieved a higher rate of listener retention through saves and replays. This demonstrated the effectiveness of our strategy in building a loyal fanbase, even with a small budget. The success of this campaign underscored the value of targeted advertising for emerging artists, proving that with the right approach, meaningful audience connections can be made without relying solely on playlist placements.
IMPACT
The impact of our targeted ad campaign was substantial. Mirio's "Marzipan" not only reached a considerable number of streams but also achieved a higher rate of listener retention through saves and replays. This demonstrated the effectiveness of our strategy in building a loyal fanbase, even with a small budget. The success of this campaign underscored the value of targeted advertising for emerging artists, proving that with the right approach, meaningful audience connections can be made without relying solely on playlist placements.
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